Video Email Marketing Ideas: 9 Best Tips to Use Video in Email Marketing

Email is one of the most effective tools of digital marketing. Marketers incorporate video in email marketing to enhance click-through, conversions, and open rates through their email campaigns.

According to BuzzFlick, using video in email marketing can improve click-through rates by 200-300%. Video attracts the viewers’ attention better than other digital marketing tools.

Video email marketing has become a hot trend. Businesses use video email marketing to convey their message to potential prospects.

Companies gather the email addresses of their potential audience and send them an email about their new product launches, services, and newsletters.

Let’s dig deeper into this blog to learn more about video email marketing, why it is beneficial for businesses, and how to achieve business objectives through email marketing with video.

Table of Contents

What is Video Email Marketing?

Video email marketing is simply adding videos to email marketing. 54% of email users prefer to open video emails. Marketers consider it as one of the most effective tools to connect with subscribers and improve conversion rates.

Many companies incorporate video to enhance their marketing activities because adding videos to marketing help in achieving objectives more effectively.

The best thing about video is that your audience can understand the information quickly. On the contrary textual content sometimes fail to attract the viewers’ attention. Moreover, you can explain complicated concepts to the audience easily with creative visuals.

So, are you excited to learn the best tips to enrich your email marketing? Let’s look into this blog.

How to Use Video in Email Marketing?

Videos help businesses in improving their click-through rate (CTR). For instance, Igloo Software company came up with an idea to showcase their workplace culture through 200 videos during three months for their video email marketing. This strategy boosted their CTR.

One of the best tips to incorporate video in email marketing is to build your brand image through email campaigns to increase CTR.

Best Tips to use Video in Email Marketing

1. Attract Your Audience with Bonus Content to Increase Engagement

Regarding video mail marketing, marketers need to think innovatively to encourage their audience to take specific action. You can use bonus content in your emails.

Modern customers love creativity in content, so it is ideal to surprise them with bonus content.

For instance, you can share newsletters or your Facebook content, add a link, and tell your audience to early join your live webinar you are organizing for Facebook stories.

This way, you can encourage your audience to participate in the event, keep interacting with them and share your company happenings. Offer your subscribers an incentive that motivates them to check your emails.

Moreover, you can share your brand values with your subscribers to build a strong relationship with them.

Patagonia usually incorporates a video in their product marketing email to describe how they got the materials for production. Patagonia supports local businesses, and the environment, which is why they create content that reflects these objectives.

For instance, in their ad campaign, Patagonia incorporates links to its product range of hemp-made products. In their video, they showcase a farm of hemp, which people can use to add new life to damaged topsoil:

The best thing about this email campaign is that it provides valuable information to the audience about products produced from natural materials. The video encourages viewers to purchase their product. It worked as an educational tool that conveyed their goal to bring positive change by assisting local businesses.

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2. Provide The Audience a Personalized Experience

Businesses can use a backlog of video content through their website to send personalized emails to the audience for more effective results.

For instance, if someone played a video on your website but didn’t watch it till the end, backlog helps you analyze it through your website insights.

Marketo uses this strategy and sends that video in an email to encourage that receiver to watch and finish the video.

According to the stats revealed by Vidyard, Marketo increased its click-through rate by 144% by personalizing its email. The beauty of this formula is that users recall their previous experience watching that video, which encourages them to finish it.

Moreover, the subscriber feels that your company is giving importance to its customers. When we talk about the business point of view, it increases CTR, build customer relationship and boost your video views.

3. Use Video to Showcase Company Culture

If you are feeling confused in thinking of innovative ideas for your email marketing videos to present your brand’s personality, consider using YouTube. Many brands are uploading highly engaging content on the platform.

Let’s have a look at this beautiful example of the email campaign by Etsy:

This email includes a video of the Etsy fashion expert who reveals the hair routine. They showed in their video how their employees use their hair products, which beautifully made their content relatable to the company.

Remember, don’t use email marketing just to send marketing messages to promote your products. Create a content strategy that showcases your company culture, and you can highlight your product without looking salesy. Try to follow this strategy and promote your company’s culture and product together.

For instance, let’s suppose you want to promote your newly launched HR software. Create a short video in which you can ask your HR team about its features and benefits, and it will also motivate your employees.

Incorporate your product page in the thumbnail of the video. Modern customers love to watch this kind of video.

4. Reveal an Upcoming Event with a Video

Every organization hosts events to build its positive brand image. You can record videos of the events and send them to subscribers for a recap.

Marketers use this strategy to showcase their company’s commitment to providing the best product or service. Moreover, it builds customers’ trust in your organization’s events.

For instance, if you are a marketing company, you can organize a digital marketing conference and share the video of the event with subscribers. Include a CTA in your video to encourage them to register for the next event.

The best thing about this video is that it can work as social proof that a large crowd attended your events and gained valuable industry-related information.

5. Advertise Your Product Line with a Video

If your company plans to launch a new product in the upcoming months, it is ideal for including your email audience in the pre-launch stage. For instance, if you plan to launch a chatflow bot for your CRM update, share this news with your email audience first.

This way, you can capture your subscribers’ interest in your product and encourage your customers to do word-of-mouth marketing for your brand.

“Make Up For Ever” is a brand that promotes its new products by incorporating influencers testing its makeup products for their video email marketing. When their subscribers watch the influencers using their new makeup products, it attracts their audience.

6. Use Videos to Send Out Newsletters

If you send newsletters in email without a video, you miss an excellent opportunity to enhance your communication with the audience. Companies can embed newsletter videos to promote content in front of the audience they might have missed.

You can use videos in various unique ways to send the newsletter to the subscribers.

Another option to incorporate video in newsletters is to round-up the famous videos of your industry. It is the perfect option for your business if your organization doesn’t create videos.

On the contrary, ask your teammate to film a video that covers the weekly activities in a video.

For instance, if you have found exciting news that stunned your industry, share it through video in your newsletter and attach a blog post to express your ideas. It will improve your blog’s traffic.

7. Generate Leads to Tap New Market Segment

The best thing about email marketing is that it is not limited to conveying a message to existing customers — you can also use it to generate potential leads and nurture them.

Businesses can automate videos by using the workflows in CRM to attract a new target audience. They need to add forms to their video. These forms help gather the essential information to turn your leads into loyal customers.

You can offer any incentive to the subscribers that encourages them to fill out the form. This way, your sales team gets potential leads and can convince them to purchase your product or service.

Marketers can add forms to their videos to increase engagement. If a viewer fills out the form, the company gets their data. It helps businesses gather potential leads’ data through video emailmarketing.So, use video email marketing to improve your conversions.

8. Write “video” in The Email Subject

Email formatting attracts the subscribers’ attention, and the subject line is the first thing subscribers see. You can add emojis in the subject of an email to grab the subscribers’ interest because emojis evoke the viewers’ emotions.

Try to include emoji or a “Video” in your subject to encourage your audience to open your email. You can do an A/B test using various subject lines to learn more about your subscribers’ preferences.

Pro tip: Embed your video in the email where it attracts the readers more effectively. Many people use videos at the start of an email, but using videos at the end encourages subscribers to read the complete email to learn more about the video.

9. Use Animated Videos in Your Email Marketing

Many businesses are using animated videos to enrich their email marketing. The best thing about animated videos is that viewers can quickly understand and memorize complex concepts. Moreover, animation triggers the viewers’ emotions and influences their buying behavior.

If you are looking for video animation services, you can consult BuzzFlick for your video projects, as it stands out among the best video animation agency. We are offering 3D animation services, 2D animation services, motion graphics services, and other video production services.

In a Nutshell

Video email marketing has become one of the most preferred digital marketing mediums that help businesses convey their brand’s message to the audience. Video is an excellent way to connect with existing and new subscribers. Many businesses ask for customers’ contact information through their websites and social media.

The main objective is to gather the email addresses of potential prospects to keep them aware of new products or services. It is not necessary to create new videos for email marketing. You can use the ones you already have. This way, you might reuse your videos and create engaging content for your subscribers.