Instagram is one of the world’s largest social media platforms, with millions of daily users. More and more business owners are realizing its potential and opening their own pages there. A professional Instagram page can be difficult to manage, though. The platform itself is easy to master, but running a business account requires a significant time investment and extensive knowledge of how to market oneself online. This post will explore this topic in more detail and tell you why Instagram is essential for modern businesses and how you can start using it.
Buying Likes and Followers
One of the main reasons that Instagram is important is because it can give your business a lot of credibility. An Instagram page with lots of followers is going to make potential customers a lot more confident, since in order to build a popular page, you need to offer something of value. Nobody’s going to want to buy products from you if you do not have a social media account in your business’s name. Many consumers turn straight to social media to see if businesses have a social media presence before they buy their products. You can buy Instagram views, as well as likes and followers, to give your page a helping hand. The more engagement you get, the more credible you will look in the eyes of consumers. Do everything you can to increase page engagement organically, too.
If you want to increase page engagement naturally, you can do this by posting content people actually want to see. A lot of stores make the mistake of posting content that’s either irrelevant to the lives of their customers or outdated, i.e., trends that are no longer popular. You need to keep ahead of the latest trends if you want to achieve social media success. Trends come and go, and businesses that still post content that’s no longer popular (i.e., video or photo trends) can make them seem out of touch. In terms of relevancy to your customer’s lives, you need to make sure you do not, for example, post content that rubs wealth in the faces of people who do not have a lot of money, as this can put customers off and prevent them from doing business with you. You also need to ensure your brand image remains consistent and you don’t deviate from it. If you sell clothes to hardcore punk fans, don’t start making the sort of posts you would see on an Ivy League atelier’s page.
Building Your Page
Instagram makes it possible for you to market your business’s products and services directly to millions of people. However, before you can do this, you need to build your page. As mentioned in the previous section, you can do this by buying followers and likes. Buying these things gives the posts already on your page a lot more credibility so that when people visit your page for the first time, they think you already have an engaged audience, which to them is a good sign and shows you have something to offer.
If you want to focus on building your page organically too, then there are a few things you can do. One of these is to work with other businesses and brands in your niche. Working closely with other businesses and brands can help you spread awareness about your products and piggyback off their successes. When working with brands, it’s important not to work with ones directly adjacent to your niche. Work with ones that are in the same general niche, but not the same industry. For example, if you sell T-shirts, work with a company that sells trousers. If you work with a T-shirt company, they’ll steal your customers (and you’ll steal theirs, which is why they won’t want to partner with you).
Hiring Account Manager
Running a social media page requires a considerable time investment. A lot of people make the mistake of opening accounts and then forgetting about them. If you open a social media account for your business and let it go inactive, this could reflect poorly upon your company. As mentioned above, one of the first things consumers do when they are researching companies is to take a look at their social media accounts. Your business’s social media account can tell you a lot about it, and also allows consumers to gauge their authenticity. If you do not have the time to run your social media page, but you want an account on Instagram, you do have an option.
This is the hiring account manager. An account manager will be able to run your page for you, allowing you to focus on other more important things, like marketing your business for example. When you’re looking for an account manager, you need to hire one who’s experienced and running business pages. There is a distinction between business account managers and influence account managers. The latter kind is a lot more common. You can either hire a freelancer or formally induct somebody into your company.
Engaging Regularly
Whether you hire somebody to manage your page or manage it yourself, you need to make sure that you engage with your audience regularly. Regular engagement shows your audience that you care about them and are interested in more than just their money. People will message you and talk to you about your products, and it is important to get back to them in a timely fashion and respond to their inquiries and questions. Do not hesitate to engage your audience in casual conversation, too.
Engaging with your audience is a good way to build relationships with them. When you have relationships with individual members of your audience, they will be a lot less likely to buy products from competing brands. A lot of people make the mistake of ignoring their customers’ messages. When you do this, it pushes people away and motivates them to do business with rival companies and brands. Engage with your audience.
Instagram is a fantastic place to open an account because it’ll give you somewhere to market products, communicate with consumers, and advertise the benefits of doing business with your company. The advice given here will hopefully help you to get more out of the platform.
