Digital marketing grows in popularity year-on-year as many New Zealand businesses turn their backs on the more traditional methods of marketing like newspapers, magazines and billboards. They want to spend their money more wisely and as their budgets get cut year-on-year, they need to be smarter when it comes to spending their advertising and marketing revenue. The unfortunate thing, however, is that there are still businesses out there who don’t know and appreciate the benefits that digital marketing provides.
Much of it relates to not having a clear understanding of what digital marketing actually does and how it can really impact your business in a very positive way. Many businesses are missing out on many opportunities out only to increase their profits but to grow their businesses exponentially as well. It’s time to start thinking again about your existing marketing strategy and so you need to make an appointment with King Kong which is a digital marketing agency like no other. It will be their job to create a strategy from scratch that will be able to maximize your business opportunities.
The following are just some of the more popular benefits of investing your hard-earned cash into digital marketing and its many tools.
- Your reach is expanded – If you’re going to stick with the older traditional methods of marketing then your reach is going to be restricted to the area where your business is and maybe a little bit outside your town or city. This is not going to be good enough in the digital world and you can be sure that your competitors are reaching out further than this. By embracing digital marketing, you are gaining access to the whole world and so it’s possible for your business to be operating online 24 hours a day, seven days a week and 365 days of the year. It would be impossible for you to use traditional marketing to be able to reach out to these many different markets and even if you could, it will cost you an absolute fortune.
- It is more cost-effective – One of the major selling points of engaging with digital marketing is that it doesn’t cost a great deal to start. There are many different tools that can be used like search engine optimisation, pay-per-click advertising, social media and content marketing as well. In the vast majority of cases, they will not be a minimum spend restriction and so depending on what your budget is, a campaign can be created for you that helps you to target potential customers and you get to stay within your budget.
- The results are actually measurable – It is very difficult to know if your traditional marketing campaign is working until you have already spent your budget. This is not the case with digital marketing because you can actually track how your message is doing and who is responding to it. You can know how many people have looked at your advertisements, how many have clicked through to your website, the exact number of people who have opened any emails that you have sent and so all aspects of digital marketing is trackable.
- It allows you to target effectively – It’s no good spending your money and hoping that your message would reach your customer demographic but with digital marketing, you can actually find the best audience for your particular product or service and you can target them. There is also data out there to allow you to know what content is working better than others so that you can learn much more about what your customers prefer and this will help you to create better campaigns in the future.
- You enjoy improved engagement – It used to be the case that communication only went one way and that was you spending money on advertisements and telling customers what you had to offer. That is no longer the case with digital marketing because it offers you an opportunity to actually ask your customers questions and to receive answers in real-time. You can use email, SMS, social media and even your business blog to get important feedback from your current customers.
- There is so much flexibility – You are not restricted when you choose digital marketing because of the many channels, tools and strategies that are available to you. This allows you to change your tactics over time and you can use search engine marketing, pay-per-click, email marketing and even influencer marketing. Once you figure out the best strategies for your business then you can create better content by using business blogs, podcasts and even some visual content.
- You experience much higher conversion rates – It’s generally accepted that if you have higher conversion rates then it gives you an indication that your marketing campaign is working. Digital marketing enjoys a very high close rate which is significantly higher than the more traditional methods of reaching out to customers. If you want your business to be able to convert potential customers into long-term customers in digital marketing is certainly the road that you want to go down.
It is so important that your business understands the many benefits and advantages that digital marketing provides. It allows your digital marketing agency to create strategies that will actually work and will drive more customers your way. All you need to do now is to pick the right digital marketing agency that will create an effective strategy for your growing business. The only thing that is holding you back is your fear of leaving the older traditional marketing behind and embracing something that actually works today and in the future. It’s time to start making better business decisions and if you can enjoy improved engagement, higher conversion rates, results that are actually measurable and something that gives you a better bang for your buck then there is really no reason why your business shouldn’t be using digital marketing.
